Hello from beautiful Montana:
I have had a few phone calls lately asking for help in composing short articles for the newspaper or newsletter at work. As positions are lost, work load is being shifted and many who are not necessarily writers are being asked to write. So here is a short article I wrote last year to help those who are composing articles. Hope you enjoy it.
you a writer? Would you like to increase the effectiveness of your
articles? Do you want people to like trust and buy from you? Do you
know who your audience is and what they need your help with?
you feeling unsure about your audience or your ability to reach them?
In order to build self confidence in your writing, the more you know
about the potential reader, the more you can grow your business and
The more clear you can be about your reader and your
message, the more widely your work will be accepted. So, will you take
a few minutes and make some notes (either mentally or on the printed
Who are you writing for?
Who is your target audience?
How do they learn information?
What Is the problem they want to have solved?
What do you want them to feel?
What action do you want them to take after reading the article?
When will your piece be out? Will it be read before, while, or after the problem occurs?
When is an event taking place that you can tie the article to get more coverage?
How can you help them solve that problem?
How will you empower them to solve their own dilemma.
How will you assist them to identify with the article
How can you get them to trust you and want to build a relationship?
Where will they be reading it?
Where do you envision them seeing what you have written Online: article, blog, post, forum
Where do you see it appearing in an Offline print magazine (national or local) Side bar, opinion page
Why should they believe and trust you?
Why should they agree/disagree with you ?
Why should they buy from you?
You will write an article that readers will want to read.
you answer these questions, your articles will be more targeted and not
so general. You will be resonating with those who will trust and like
you and want your products and information.
Keep writing and I will keep reading!
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